Webinar Campaign Production

Title: Produce 3 Lead-Gen Webinars (End-to-End)

Timeline: 6 weeks (1 webinar every 2 weeks)

Project Description:
Plan, produce, and execute 3 educational webinars to generate and nurture leads. Topics related to Amazon Advertising Optimization and AMC (Amazon Marketing Cloud).

Deliverables (per webinar):

1. Pre-Production:
   • Topic and agenda development
   • Speaker coordination (founder + optional guest)
   • Presentation slides (designed, 20-30 slides)
   • Registration page (Zoom/Livestorm/etc.)
2. Promotion:
   • Email sequence to existing list (3 emails)
   • LinkedIn post copy (3 posts)
   • Registration reminder sequence
3. Live Production:
   • Tech setup and run-of-show
   • Manage Q&A
   • Recording
4. Post-Production:
   • Edited recording (trimmed, basic cleanup)
   • Slides as downloadable PDF
   • Follow-up email to attendees + no-shows
   • Attendee list with engagement notes
5. Reporting:
   • Registration, attendance, and engagement metrics
   • Lead quality notes

Total: 3 complete webinars

Success Criteria:

• 3 webinars executed on schedule
• Registration pages, slides, and emails delivered before each
• Edited recordings delivered within 3 days
• 100+ registrations per webinar (target, dependent on promotion)
• Post-event reports delivered
• Completed within 6 weeks