Paid Ads Campaign Creatives

Title: Build All Assets (Text Copy and Media Creatives) for LinkedIn + Google Ads Campaigns for B2B Lead Gen

Project Description:
Build assets, text copy and media creatives, for our paid advertising campaigns on LinkedIn and Google to generate qualified leads for our Amazon Marketing Cloud analytics and optimization platform. Target audience is Amazon Vendors and Sellers who spend more than $50k per month on Amazon Ads.

Deliverables:

1. Campaign Strategy Document:
   • Audience targeting (titles, industries, company sizes)
   • Keyword strategy (Google)
   • Budget allocation recommendations
   • Funnel structure (awareness vs. conversion)
2. LinkedIn Ads:
   • 2 campaigns (1 Sponsored Content, 1 Conversation/Message Ads)
   • 3 ad variations each
   • Audience segments configured
   • Lead form or landing page CTAs
3. Google Ads:
   • 1 Search campaign with 3 ad groups
   • Keyword list (50+ keywords organized by theme)
   • 3 responsive search ads per ad group
   • Negative keyword list
4. Creative Assets:
   • 3 static image ads (sized for each platform)
   • Ad copy for all variations

Success Criteria:

• All deliverables and ad creatives delivered and approved
• One iteration based on feedback